STHLM Panda: Abused in Elevator


AdPitch Blog

There are some ads, or social experiments as this one is, that you see that shock you into sharing. This is one of them. Created by STHLM Panda in Sweden using an elevator, a “couple” engages in a heated argument, leading to the man placing his hands on his partner, sometimes pushing her head to the wall or down towards the floor. But how many people would react to this happening in the elevator while they’re there? Would they step in and stop the harassment or look out for themselves and ignore the suffering of the poor woman? Ridiculously, out of 53 people who got in the elevator, only one, yes you read that right, ONE reacted. I am disgusted in the people who didn’t help, especially the woman who stated “at least let me get off first”. If this wasn’t a social experiment I think I’d be even more…

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